Align with Purpose.
Grow Confidently.
Achieve your Vision.
I help business leaders implement systems to simplify operations, align their people, and achieve their vision with confidence and purpose.
Clarity
A simple path forward.
Alignment
Your entire team pointing in the same direction.
Ownership
Your business working for YOU.
Have you hit a PLATEAU in your business?
Lack of Direction
Without a clear strategy, your team is misaligned, and opportunities slip away.
Wasted Resources
You’re spinning your wheels with no real progress.
Stagnation
Without the right systems, your business will hit a ceiling and stop growing.
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.
PEOPLE
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
PURPOSE
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
PLAYBOOKS
Document and optimize your core processes from top to bottom, both internal and customer-facing.
PERFORMANCE
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
PROFIT
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
IT CAN FEEL OVERWHELMING
Misaligned teams, uncertainty, and the feeling that everything is falling on your shoulders. We’ve helped countless leaders like you simplify complexity, implement clear and proven systems that will build momentum, and unlock your real growth potential.
I had the opportunity to work closely with Matt as he helped my business grow and develop 17 Wellness Clinics. I witnessed firsthand the way he trained and developed location owners and managers, building stronger teams and a more resilient culture. He consistently emphasized the importance of purpose, values, and playbooks, using those principles to help us strengthen our hiring process and to create alignment across the entire team. Matt’s principles are well-founded, his coaching skills highly effective, and his leadership style both approachable and impactful. Any team or individual working with him will benefit greatly from his ability to bring clarity, structure, and accountability to their business.
Darren Manzari
CEO, KPI Mastery
The Pinnacle approach is customizable, nimble, and applicable to any business challenge. It layers the latest business thinking on top of tried-and-true practices. This unique combination continues to take my company and leadership to the next level.”
Kristi Piehl
Founder & CEO of Media Minefield
SERVICES
Annually, you receive…
- One: 2 or 3 Day Base Camp Session (First Year Only)
Will be replaced by the Annual Summit in subsequent years - Three: 1 Day Quarterly Sessions
- One: 2 Day Annual Summit
- Monthly: Altitude Check with CEO and/or Leadership Team
- Ongoing: Access to 80+ Pinnacle Business Tools and Resources
- Ongoing: 1 on 1 Coaching and Tool Facilitation
BASE CAMP
DAY 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and shore up the culture foundations we’ll build from.
BASE CAMP
DAY 2
We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.
Quarterly Lookouts
ANNUAL
SUMMITS
Each year we stake two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sites on from the start.
Matthew J. Pepe
certified Pinnacle Business Guide
ABOUT Matthew J. Pepe
As a seasoned entrepreneur and Pinnacle Business Guide, Matthew helps leaders simplify complexity, align their teams, and achieve meaningful growth.
Having built and operated businesses across multiple industries, he understands the challenges that come with leadership— balancing vision, execution, and culture.
With strengths in strategy, sales, and people development, Matthew partners with entrepreneurs to clarify their direction, solidify their core purpose, strengthen accountability, and build organizations that ultimately thrive.
He believes that communication, empathy, and transparency are the foundation of every great company. When those qualities are present, leaders earn trust, teams engage fully, and businesses create a lasting impact. His career, spanning cross-functional teams across different industries, backgrounds, and age groups, allows him to bring a unique perspective to every client engagement.
By combining real-world experience with Pinnacle’s proven principle-based systems, Matthew guides leadership teams in overcoming obstacles to unlock their full potential – building companies that not only grow, but also become places that their people are proud to be a part of.
Free tool
Discover where your Business Stands on the path to the Pinnacle.
Take our Baseline Assessment to determine how your company performs across the Five Pinnalce Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
– RECEIVE Your Scores Across ALL Five Pinnacle Principles
– Learn How Each Principle Unlocks Business Growth
– Get Actionable Recommendations and Tools
Learn More about the Pinnacle Approach™
The Pinnacle Approach™ is detailed in three books that make up the Pinnacle Library™ LEARN MORE